• Preliminary sales meetings to scope out work, pricing, and timeline
• Onboard your account to coordinate the following:
  • Billing
  • Meeting times
  • Credential gathering
  • Client intake form
• Assign your team an SEO strategist
  • This will be your main point of contact
• While you go through onboarding, our team meets on your account to get acclimated with all aspects of your SEO project

The first month is dedicated to strategy development. We view this as one of the most integral parts of SEO. We develop an 8-12 month strategy to start, which outlines what we’ll work on and when each deliverable will be completed. The process is prioritized based on what we deem as high-priority SEO initiatives that will have the most impact on your business. Going through each of the deliverables below allows us to craft the perfect SEO strategy.

• Getting to know your business
• We’ll learn your business’s most profitable areas along with growth opportunities. Insights into your company help us devise our strategy.
• Competitor research
• We’ll look at competitors ranking towards the top of Google in your industry. We’ll determine what they are doing well and where there is room for improvement for your website.
• Audit existing website
• We will analyze your website from a user experience perspective to see if there’s room for improvement. Google values a robust user experience across desktop and mobile. Our team will ensure your website reads well and turn visitors into customers.
• Audit URL structure
• There is often a messy URL structure when we bring on a new client. The main navigation can be enhanced, and pages often need to be consolidated or further expanded.
• Keyword Research
• We have tools that show us what keywords your website is already ranking for, which leads to pages that can be enhanced with further optimization. We’re also able to see keywords your competitors are ranking for. After several meetings with your company, we craft a comprehensive keyword list. We utilize SEMRush to track your keyword rankings versus competitors. This keyword list serves as the official source of truth for progress, as we can showcase where we’ve improved the rankings of your business.
• Strategy Presentation
• We present our SEO strategy to you, the client. We want you to understand what we’re working on when we’re working on it, why we’ve selected this deliverable, and the anticipated results. After receiving your approval, we are ready to start implementing deliverables!

• Each month, we work on an average of 2-4 deliverables, depending on the size of your business and the type of package you signed up for. Our deliverables are predicated on the SEO strategy we put together.
• Our deliverables consist of the following:
• Navigation enhancement
• URL structure revamp
• Page load speed audit
• Technical audit
• Graphic design and user experience enhancements
• We incorporate UX into our SEO strategy with mock-ups and enhancement
• Local SEO Optimization
• Google Business Profile
• Bing Places
• Apple Maps
• Backlink building strategy and opportunity analysis
• Directory opportunity analysis
• Content enhancements
• Creation of blog posts
• Title tag, description, heading, and alt image optimization
• Internal linking audit and implementation
• Creation of goals and benchmarks

• Our goal is to improve your keyword rankings.
• The deliverables we work on should result in an uptick in organic ranking.
• Our keyword-tracking software will serve as a barometer of our success.
• You will see where you ranked before starting with us and the hopeful continuous upward progression in keyword rankings.
• When you experience an uptick in rank, this should lead to more organic website traffic and leads.
• For some clients, it’s easier to rank than others due to competition, the authority of the website, and a variety of other factors. We never guarantee page-one ranking results and try to be transparent with our clients to set realistic expectations.